BrewDog · Product Management

BrewDog Product Manager Interview

Complete guide to the Product Manager interview at BrewDog — real questions, insider tips, salary data, and stage-by-stage preparation.

Total process typically takes 2-4 weeks from application to offer.

4 stages

12 questions

Practise this interview free

Overview

Interviewing for Product Manager at BrewDog

Interviewing for a Product Manager position at BrewDog is a distinct experience from applying to the same role elsewhere. BrewDog, as a high-growth organisation with 2,500+ employees, has built a structured hiring process that reflects both the demands of the Product Manager role and the company's own values and culture. The process is designed to assess not just whether you can do the job technically, but whether you'll thrive in BrewDog's specific working environment.

For Product Managers specifically, BrewDog assesses a blend of role-specific expertise and alignment with the company's working style. Interviewers want to see evidence that you've delivered measurable results in similar settings and that you understand the particular challenges Product Managers face in the craft beer and hospitality sector. Come prepared to discuss specific examples from your experience, not generic talking points.

Understanding what BrewDog values — and how that translates into their interview expectations for a Product Manager — gives you a significant advantage. This guide breaks down the full process, the specific questions you're likely to face, and how to prepare effectively.

Process

How BrewDog interviews Product Managers

BrewDog's interview process for Product Manager roles typically runs 2-4 weeks and involves 4 distinct stages. The process begins with application screening and progresses through increasingly focused assessments. Each stage is designed to evaluate different aspects of your suitability — from baseline qualifications through to cultural alignment and role-specific capability.

For Product Manager candidates, the process is structured to assess both your technical competence and your fit within BrewDog's team. Expect a mix of competency-based questions testing relevant experience, scenario-based discussions probing your judgement, and conversations about your career goals. BrewDog looks for candidates who can demonstrate impact from previous roles and articulate how they'd contribute here.

Application Screening

CV reviewed for relevant experience.

Tailor your application specifically for the Product Manager role at BrewDog. Highlight experience with Strategic thinking, User empathy, Data analysis and use language that mirrors their job description. BrewDog receives high volumes of applications, so a generic CV will be filtered out.

Phone Screen

Initial call with recruiter.

Research BrewDog's approach to this stage. Prepare specific examples from your Product Manager experience that demonstrate the qualities they value: brand alignment, relevant expertise, entrepreneurship.

Interview

In-person or video interview with hiring manager.

Final Round

Interview with leadership or team assessment.

This stage assesses your strategic thinking and cultural fit at BrewDog. Prepare to discuss where you see yourself in 3-5 years and how the Product Manager role fits your career goals. Ask thoughtful questions about BrewDog's direction and team structure.

Qualities

What BrewDog looks for in Product Managers

Brand Alignment

BrewDog values brand alignment because Understanding of and alignment with BrewDog's brand and culture..

For the Product Manager role, show this by sharing examples where you used Strategic thinking or User empathy to deliver measurable results.

Relevant Expertise

BrewDog values relevant expertise because Strong skills and experience in role-specific function..

For the Product Manager role, show this by sharing examples where you used Strategic thinking or User empathy to deliver measurable results.

Entrepreneurship

BrewDog values entrepreneurship because Drive to contribute to business growth and innovation..

For the Product Manager role, show this by sharing examples where you used Strategic thinking or User empathy to deliver measurable results.

Customer Focus

BrewDog values customer focus because Commitment to creating great customer experiences..

For the Product Manager role, show this by sharing examples where you used Strategic thinking or User empathy to deliver measurable results.

User obsession and empathy

For Product Manager roles specifically, user obsession and empathy is essential because Genuinely cares about solving real user problems; spends time with users; translates user needs into product direction..

Prepare 2-3 examples from your experience that clearly demonstrate user obsession and empathy. BrewDog's interviewers will probe this in behavioural questions.

Questions

BrewDog Product Manager interview questions

Tell us about your background and relevant experience.

BrewDog asks this to assess your fit for the Product Manager role and alignment with their values.

Frame your answer around your Product Manager experience specifically. Reference BrewDog's values or recent projects to show you've done your research.

What do you know about BrewDog?

BrewDog asks this to assess your fit for the Product Manager role and alignment with their values.

Frame your answer around your Product Manager experience specifically. Reference BrewDog's values or recent projects to show you've done your research.

Why are you interested in working for BrewDog?

BrewDog asks this to assess your fit for the Product Manager role and alignment with their values.

Frame your answer around your Product Manager experience specifically. Reference BrewDog's values or recent projects to show you've done your research.

Describe your understanding of the hospitality industry.

BrewDog asks this to assess your fit for the Product Manager role and alignment with their values.

Frame your answer around your Product Manager experience specifically. Reference BrewDog's values or recent projects to show you've done your research.

Video Interview Practice

Choose your interview type

Your question

“Tell me about yourself and what makes you a strong candidate for this role.”

30s preparation 2 min recording Camera + mic

Preparation

How to prepare for your BrewDog Product Manager interview

Preparing for a Product Manager interview at BrewDog requires a dual focus: you need to master the role-specific technical requirements and understand how BrewDog operates as an organisation. Start by thoroughly reviewing the job description and mapping your experience against every requirement. For each skill or qualification listed, prepare a specific example from your career that demonstrates competence — ideally with quantifiable outcomes.

On the role-specific side, ensure you can discuss Strategic thinking, User empathy, Data analysis, Leadership with confidence and provide concrete examples. BrewDog values candidates who can connect their technical skills to business outcomes, so prepare to explain not just what you did, but the measurable impact it had.

Research BrewDog beyond their website: read recent news, check their Glassdoor reviews (their rating is 3.4/5 (based on recent reviews)), and look at what current employees say about working there. Understanding their culture helps you frame your answers authentically and ask informed questions — interviewers notice when a candidate has done their homework versus when they're winging it.

Preparation checklist

1Review the Product Manager job description in detail and map each requirement to a specific example from your experience
2Research BrewDog's recent news, strategic direction, and craft beer and hospitality position over the last 12 months
3Prepare 6-8 examples using situation-action-result structure covering: brand alignment, relevant expertise, entrepreneurship
4Practise discussing your experience with Strategic thinking, User empathy, Data analysis, Leadership in concrete, outcome-focused terms
5Prepare 3-5 thoughtful questions about the Product Manager role, team structure, and BrewDog's direction — avoid questions answered on their website
6Review BrewDog's values and culture: Brand Alignment and Relevant Expertise — prepare examples showing alignment
7Review industry trends in craft beer and hospitality that could affect BrewDog's business and the Product Manager function
8Plan your interview logistics: know the format (in-person/remote), dress code, and who you're meeting — check LinkedIn for interviewer backgrounds if known

The role

Working as a Product Manager at BrewDog

A typical day as a Product Manager at BrewDog blends the core responsibilities of the role with BrewDog's specific working culture and pace. In a mid-size organisation, you'd likely have more autonomy and broader responsibilities, with less rigid structure and more direct access to senior decision-makers. BrewDog's craft beer and hospitality focus means the work carries a results-oriented rhythm where impact is measured and visible.

Your day would typically involve review analytics data (amplitude, mixpanel) on feature usage and user engagement. At BrewDog specifically, this work is shaped by their emphasis on brand alignment and relevant expertise, so expect collaborative working, regular check-ins, and an environment where proactive contribution is noticed and rewarded.

Compensation

Product Manager salary at BrewDog

Typical range

£35,000–£50,000 to £60,000–£90,000

Product Manager salaries at BrewDog are generally competitive for the sector. As a high-growth organisation, BrewDog typically reviews salaries annually with adjustments based on performance and market benchmarking. The UK average for Product Managers ranges from £35,000–£50,000 at junior level to £100,000–£150,000+ for experienced professionals, and BrewDog's positioning within that range reflects their craft beer and hospitality standing and location.

Beyond base salary, BrewDog offers a benefits package that includes Competitive salary, Flexible working arrangements, Health insurance, Pension contributions, Professional development support. For Product Managers specifically, the total compensation package including pension, holiday, and professional development support adds meaningful value beyond the headline salary figure.

Application

How to apply for Product Manager at BrewDog

Getting through the door for a Product Manager role at BrewDog starts well before the interview. BrewDog typically advertises roles on their careers page and major job boards, but for competitive positions, a direct referral from a current employee can significantly improve your chances. If you know anyone at BrewDog — or can connect through LinkedIn or industry events — a warm introduction carries more weight than a cold application.

Your application should speak directly to the Product Manager requirements and BrewDog's stated values. Focus on outcomes and measurable impact. BrewDog receives many applications for Product Manager positions, so specific achievements (revenue, efficiency, growth metrics) differentiate you from candidates who only describe responsibilities.

Write a cover letter that names BrewDog and the Product Manager role explicitly — generic applications are obvious and get filtered. Reference something specific about BrewDog: a recent project, their market position, or a strategic direction that aligns with your experience. Keep it to one page and lead with your strongest relevant achievement.

Common mistakes to avoid

1Applying with a generic CV that doesn't mention BrewDog or the specific Product Manager requirements — tailoring your application is non-negotiable here
2Not researching BrewDog's values and interview style — candidates who can't articulate why they want to work specifically at BrewDog rarely progress past first-round
3Preparing only generic Product Manager examples without connecting them to BrewDog's craft beer and hospitality context and priorities
4Underestimating the cultural fit assessment — BrewDog's interviewers give significant weight to whether you'll thrive in their specific environment
5Failing to prepare thoughtful questions — asking nothing, or asking questions easily answered on BrewDog's website, signals a lack of genuine interest in the role

FAQs

Frequently asked questions

How long does the BrewDog Product Manager interview process take?

BrewDog's interview process for Product Manager roles typically takes 2-4 weeks. This varies depending on the seniority of the role and the number of candidates at each stage. Some candidates report faster timelines when there's an urgent hiring need.

What salary can a Product Manager expect at BrewDog?

Product Manager salaries at BrewDog range from £35,000–£50,000 for junior positions to £100,000–£150,000+ for experienced professionals. BrewDog, as a high-growth employer, generally offers market-rate compensation with room for negotiation.

What does BrewDog look for in Product Manager candidates?

BrewDog prioritises brand alignment, relevant expertise, entrepreneurship when hiring Product Managers. Beyond technical competence, they value candidates who align with their company culture and can demonstrate measurable impact from previous roles.

Is it hard to get a Product Manager job at BrewDog?

BrewDog is a competitive employer for Product Manager positions. The selection process is rigorous but fair — candidates who prepare thoroughly and demonstrate genuine interest in the role and company have a strong chance. The key differentiator is preparation: candidates who research BrewDog specifically and connect their experience to the role's requirements consistently outperform those who don't.

What's the best way to prepare for a Product Manager interview at BrewDog?

Start by researching BrewDog's values, recent news, and craft beer and hospitality position. Prepare 6-8 structured examples from your Product Manager experience covering brand alignment and relevant expertise. Practise discussing your technical skills (Strategic thinking, User empathy, Data analysis) with specific outcomes. Prepare thoughtful questions about the role and team.

Does BrewDog offer graduate or entry-level Product Manager positions?

BrewDog occasionally advertises entry-level Product Manager positions. For a mid-size organisation, these may not be formalised graduate schemes but rather junior roles where you'd learn on the job with mentoring support.

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