How to get a job at BrewDog
20 real interview questions, insider tips on the hiring process, and what BrewDog actually looks for. Most people read about it. Very few practise for it.
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Your question
“Tell me about yourself and what makes you a strong candidate for this role.”
About BrewDog
Company overview
BrewDog is a craft brewery and hospitality company operating breweries, bars, and beer brands across multiple countries. The company combines craft beer production with global expansion and digital commerce.
Founded in 2007, BrewDog has grown from a Scottish brewery to a global beer and hospitality brand.
Inside the company
Culture & values at BrewDog
BrewDog's culture emphasises craft quality, bold marketing, and customer experience. The organisation values innovation, ambitious thinking, and fun. Staff are encouraged to contribute to brand building and creating memorable experiences.
The culture is entrepreneurial, creative, and focused on growth.
Why people want to work here
BrewDog offers careers across brewing, hospitality, operations, marketing, and corporate functions. Employees work in a growing, creative company with global ambitions. The company offers competitive salaries, benefits, and opportunities to contribute to a distinctive brand.
What to expect
Working at BrewDog
The working environment at BrewDog reflects the startups sector — structured but dynamic, with a mix of planned project work and responsive tasks. Most roles involve regular collaboration with colleagues across different teams and functions, with clear expectations for deliverables and timelines. Flexible and hybrid working arrangements are increasingly common, and the organisation recognises that different roles require different working patterns.
As a 2,500+-person organisation, BrewDog sits at a size where you can genuinely know people across different departments. Teams tend to be close-knit, and there's a real sense of shared purpose. You'll likely have more visibility with senior leadership than you would at a larger employer, which means your contributions are noticed and your ideas can reach decision-makers more quickly.
The culture at BrewDog shapes how the day feels beyond just the work itself. Colleagues describe the environment as one that values Brand Alignment and Relevant Expertise. Lunch breaks, team socials, and informal catch-ups are part of the rhythm — BrewDog recognises that building relationships across the organisation is as important as the deliverables themselves. Most employees report that the people are one of the best things about working here, and that the team dynamic makes challenging work feel manageable.
The hiring journey
BrewDog interview process
BrewDog's recruitment focuses on identifying professionals who fit the brand culture and can contribute across functions. The process assesses both capability and cultural fit.
Application Screening
Self-pacedCV reviewed for relevant experience.
Phone Screen
20-30 minutesInitial call with recruiter.
Interview
45-60 minutesIn-person or video interview with hiring manager.
Final Round
45-60 minutesInterview with leadership or team assessment.
Total process typically takes 2-4 weeks from application to offer.
Insider tips
Show understanding of and passion for BrewDog's brand. Demonstrate relevant experience for the role. Show cultural fit and entrepreneurial mindset. Be prepared for discussions about brand building and customer experience.
Stand out from the crowd
What BrewDog looks for
Brand Alignment
Understanding of and alignment with BrewDog's brand and culture.
Relevant Expertise
Strong skills and experience in role-specific function.
Entrepreneurship
Drive to contribute to business growth and innovation.
Customer Focus
Commitment to creating great customer experiences.
Adaptability
Ability to thrive in a fast-growing, dynamic company.
Real questions asked
BrewDog interview questions
20 questions sourced from real BrewDog candidates. Practise answering them out loud before your interview.
- 1Tell us about your background and relevant experience.
- 2What do you know about BrewDog?
- 3Why are you interested in working for BrewDog?
- 4Describe your understanding of the hospitality industry.
- 5Tell us about a time you contributed to business growth.
- 6How would you represent BrewDog's brand?
- 7Describe your experience with customer experience.
- 8Tell us about your entrepreneurial mindset.
Your career here
Growth & development at BrewDog
Career progression at BrewDog follows a relatively clear path for most roles. Promotions typically depend on demonstrating increased responsibility, deeper expertise, and leadership capability — whether that's leading teams, managing clients, or driving technical innovation. The organisation values both specialist depth and the ability to take on broader management responsibilities, so there are usually multiple progression routes available. Don't assume you need to move into management to advance — many startups organisations increasingly recognise and reward technical and specialist career paths.
BrewDog invests in structured learning and development programmes, including access to training courses, conferences, and professional certifications. Many employees report that the L&D budget is generous and genuinely encouraged — not just a line in the benefits package that nobody actually uses. Whether it's technical upskilling, leadership development, or industry certifications, there's real support for continuous learning. While formal mentoring programmes may vary across departments, the culture generally encourages learning from more experienced colleagues. Building relationships with senior team members is one of the most effective ways to accelerate your development — seek out people whose career trajectory you admire and ask them for advice regularly.
For craft beer and hospitality professionals, BrewDog offers exposure to projects and challenges that build a strong CV whether you stay long-term or move on after a few years. The skills and experience you gain — particularly around Brand Alignment and Relevant Expertise — are transferable across the startups sector and beyond. Internal mobility is possible for strong performers, with opportunities to move between teams, departments, or even locations as your career develops. Many senior leaders at BrewDog started in entry-level or early-career positions, which speaks to the genuine career development opportunities available.
Compensation
Salary & benefits at BrewDog
Entry-level roles: £22,000–£28,000. Mid-level roles: £30,000–£42,000. Senior roles: £48,000–£70,000+. Salaries vary by role and location.
Notable benefits
How they hire
What it's like interviewing at BrewDog
With 2,500+ employees, BrewDog doesn't hire in massive volumes, which means each vacancy gets focused attention. You're less likely to be processed through an impersonal system — expect more direct interaction with hiring managers earlier in the process. The flip side is that roles may appear less frequently, so when a position opens, move quickly with a strong application.
The interview culture at BrewDog balances professionalism with personality. They're assessing whether you can do the job and whether you'll fit the team — both matter. Come prepared to demonstrate Brand Alignment and Relevant Expertise through specific examples, but also be ready for more open-ended conversation about your ambitions and what motivates you.
Life at the company
Work-life balance at BrewDog
BrewDog offers flexible and hybrid working arrangements for most roles. The specifics vary by team and function — some roles are predominantly remote, others require regular office presence — but the overall direction is towards flexibility. This isn't just policy on paper: employees generally report that managers support flexible working in practice, not just in the handbook. Notable extras include dedicated wellbeing and mental health support, generous annual leave.
The overall pace at BrewDog is shaped by craft beer and hospitality cycles and business priorities. Most employees report a manageable workload with occasional busy periods tied to project deadlines or seasonal demand. The company increasingly recognises that sustainable performance requires sustainable working patterns, and there's a genuine effort to support employee wellbeing alongside commercial objectives.
Roles they hire for
Popular roles at BrewDog
Frequently asked questions
Do I need hospitality experience?
Hospitality experience is valuable for some roles but not essential for all. Strong relevant skills and cultural fit matter most.
What is the BrewDog brand like?
BrewDog is known for bold marketing, craft quality, and distinctive brand personality. Employees should understand and align with this approach.
How global is BrewDog?
BrewDog operates across multiple countries with global ambitions. The company continues expanding internationally.
What is the growth trajectory?
BrewDog is a growth-focused company with ambitious expansion plans. The environment is dynamic and fast-paced.
What roles are available?
BrewDog has diverse roles across brewing, hospitality, marketing, operations, and corporate functions.
What is the work environment like?
The environment is entrepreneurial, creative, and focused on building a distinctive brand. Teams are collaborative and passionate about the mission.
What is the work-life balance like at BrewDog?
Work-life balance at BrewDog varies by role and team. Most employees report a reasonable workload with flexible working options available for many roles. Like any organisation, there are busier periods, but the overall culture supports sustainable working patterns.
Does BrewDog sponsor work visas for UK roles?
Visa sponsorship at BrewDog may be available for specialist roles. Check their careers page or contact their recruitment team directly to confirm whether the specific position you're interested in offers sponsorship. Immigration policy changes can affect eligibility, so verify current requirements with BrewDog's HR team during the application process.
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