Informa · Content & Media

Informa Content Strategist Interview

Complete guide to the Content Strategist interview at Informa — real questions, insider tips, salary data, and stage-by-stage preparation.

The process typically takes 5-8 weeks from application to offer.

6 stages

12 questions

Practise this interview free

Overview

Interviewing for Content Strategist at Informa

Interviewing for a Content Strategist position at Informa is a distinct experience from applying to the same role elsewhere. Informa with 18,000+ employees, has built a structured hiring process that reflects both the demands of the Content Strategist role and the company's own values and culture. The process is designed to assess not just whether you can do the job technically, but whether you'll thrive in Informa's specific working environment.

For Content Strategists specifically, Informa assesses a blend of role-specific expertise and alignment with the company's working style. Interviewers want to see evidence that you've delivered measurable results in similar settings and that you understand the particular challenges Content Strategists face in the media & publishing sector. Come prepared to discuss specific examples from your experience, not generic talking points.

Understanding what Informa values — and how that translates into their interview expectations for a Content Strategist — gives you a significant advantage. This guide breaks down the full process, the specific questions you're likely to face, and how to prepare effectively.

Process

How Informa interviews Content Strategists

Informa's interview process for Content Strategist roles typically runs 5-8 weeks and involves 6 distinct stages. The process begins with application review and progresses through increasingly focused assessments. Each stage is designed to evaluate different aspects of your suitability — from baseline qualifications through to cultural alignment and role-specific capability.

For Content Strategist candidates, the process is structured to assess both your technical competence and your fit within Informa's team. Expect a mix of competency-based questions testing relevant experience, scenario-based discussions probing your judgement, and conversations about your career goals. Informa looks for candidates who can demonstrate impact from previous roles and articulate how they'd contribute here.

Application Review

Your CV and relevant experience are reviewed. Industry knowledge and customer focus are valued.

Tailor your application specifically for the Content Strategist role at Informa. Highlight experience with Content creation and copywriting, Content strategy, SEO and optimisation and use language that mirrors their job description. Informa receives high volumes of applications, so a generic CV will be filtered out.

Phone Screening

Initial conversation with recruiter about background and interest in professional services.

Department Interview

Meeting with hiring manager to discuss relevant experience and approach.

Research Informa's approach to this stage. Prepare specific examples from your Content Strategist experience that demonstrate the qualities they value: industry knowledge, customer focus, event or digital expertise.

Case Study or Project Discussion

For strategic roles, discussion of relevant case or project experience.

Prepare concrete examples of your Content Strategist work. Demonstrate your analytical thinking and attention to detail. Informa values candidates who can structure their approach clearly and explain their reasoning.

Team Interview

Meeting with team members to assess collaboration and fit.

Final Interview

For senior roles, leadership interview.

This stage assesses your strategic thinking and cultural fit at Informa. Prepare to discuss where you see yourself in 3-5 years and how the Content Strategist role fits your career goals. Ask thoughtful questions about Informa's direction and team structure.

Qualities

What Informa looks for in Content Strategists

Industry Knowledge

Informa values industry knowledge because Understanding of professional markets and industry dynamics relevant to business..

For the Content Strategist role, show this by sharing examples where you used Content creation and copywriting or Content strategy to deliver measurable results.

Customer Focus

Informa values customer focus because Ability to understand professional customer needs and develop solutions..

For the Content Strategist role, show this by sharing examples where you used Content creation and copywriting or Content strategy to deliver measurable results.

Event or Digital Expertise

Informa values event or digital expertise because Relevant experience in event management, digital strategy, or professional services..

For the Content Strategist role, show this by sharing examples where you used Content creation and copywriting or Content strategy to deliver measurable results.

Community Building

Informa values community building because Understanding of how to build and engage professional communities..

For the Content Strategist role, show this by sharing examples where you used Content creation and copywriting or Content strategy to deliver measurable results.

Creative and articulate

For Content Strategist roles specifically, creative and articulate is essential because Writes clearly and compellingly; creates engaging content; demonstrates creativity.

Prepare 2-3 examples from your experience that clearly demonstrate creative and articulate. Informa's interviewers will probe this in behavioural questions.

Questions

Informa Content Strategist interview questions

Tell us about your experience in professional services or events.

Informa asks this to assess your fit for the Content Strategist role and alignment with their values.

Frame your answer around your Content Strategist experience specifically. Reference Informa's values or recent projects to show you've done your research.

How do you approach understanding professional customer needs?

Informa asks this to assess your fit for the Content Strategist role and alignment with their values.

Frame your answer around your Content Strategist experience specifically. Reference Informa's values or recent projects to show you've done your research.

What excites you about Informa and professional markets?

Informa asks this to assess your fit for the Content Strategist role and alignment with their values.

Frame your answer around your Content Strategist experience specifically. Reference Informa's values or recent projects to show you've done your research.

Describe your experience with event strategy or digital platforms.

Informa asks this to assess your fit for the Content Strategist role and alignment with their values.

Frame your answer around your Content Strategist experience specifically. Reference Informa's values or recent projects to show you've done your research.

Video Interview Practice

Choose your interview type

Your question

“Tell me about yourself and what makes you a strong candidate for this role.”

30s preparation 2 min recording Camera + mic

Preparation

How to prepare for your Informa Content Strategist interview

Preparing for a Content Strategist interview at Informa requires a dual focus: you need to master the role-specific technical requirements and understand how Informa operates as an organisation. Start by thoroughly reviewing the job description and mapping your experience against every requirement. For each skill or qualification listed, prepare a specific example from your career that demonstrates competence — ideally with quantifiable outcomes.

On the role-specific side, ensure you can discuss Content creation and copywriting, Content strategy, SEO and optimisation, Analytics and measurement with confidence and provide concrete examples. Informa values candidates who can connect their technical skills to business outcomes, so prepare to explain not just what you did, but the measurable impact it had.

Research Informa beyond their website: read recent news, check their Glassdoor reviews (their rating is 3.6/5), and look at what current employees say about working there. Understanding their culture helps you frame your answers authentically and ask informed questions — interviewers notice when a candidate has done their homework versus when they're winging it.

Preparation checklist

1Review the Content Strategist job description in detail and map each requirement to a specific example from your experience
2Research Informa's recent news, strategic direction, and media & publishing position over the last 12 months
3Prepare 6-8 examples using situation-action-result structure covering: industry knowledge, customer focus, event or digital expertise
4Practise discussing your experience with Content creation and copywriting, Content strategy, SEO and optimisation, Analytics and measurement in concrete, outcome-focused terms
5Prepare 3-5 thoughtful questions about the Content Strategist role, team structure, and Informa's direction — avoid questions answered on their website
6Review Informa's values and culture: Industry Knowledge and Customer Focus — prepare examples showing alignment
7Review industry trends in media & publishing that could affect Informa's business and the Content Strategist function
8Plan your interview logistics: know the format (in-person/remote), dress code, and who you're meeting — check LinkedIn for interviewer backgrounds if known

The role

Working as a Content Strategist at Informa

A typical day as a Content Strategist at Informa blends the core responsibilities of the role with Informa's specific working culture and pace. In an organisation of 18,000+ employees, you'd be part of a structured team with clear reporting lines, regular meetings, and established processes. Informa's media & publishing focus means the work carries a results-oriented rhythm where impact is measured and visible.

Your day would typically involve create content (copy, graphics, video, multimedia) aligned to strategy and audience needs. you'll research topics, write compelling copy, and ensure quality and brand consistency.. At Informa specifically, this work is shaped by their emphasis on industry knowledge and customer focus, so expect collaborative working, regular check-ins, and an environment where proactive contribution is noticed and rewarded.

Compensation

Content Strategist salary at Informa

Typical range

£32,000–£45,000 (typically above market average)

Content Strategist salaries at Informa tend to sit at the upper end of the UK market. Informa offers structured pay bands with clear progression tied to performance reviews and promotions. The UK average for Content Strategists ranges from £22,000–£28,000 at junior level to £50,000–£70,000 for experienced professionals, and Informa's positioning within that range reflects their media & publishing standing and location.

Beyond base salary, Informa offers a benefits package that includes Pension scheme, Flexible working and hybrid options, 25 days holiday plus bank holidays, Healthcare package, Life assurance. For Content Strategists specifically, the total compensation package including pension, holiday, and professional development support adds meaningful value beyond the headline salary figure.

Application

How to apply for Content Strategist at Informa

Getting through the door for a Content Strategist role at Informa starts well before the interview. Informa typically advertises roles on their careers page and major job boards, but for competitive positions, a direct referral from a current employee can significantly improve your chances. If you know anyone at Informa — or can connect through LinkedIn or industry events — a warm introduction carries more weight than a cold application.

Your application should speak directly to the Content Strategist requirements and Informa's stated values. Focus on outcomes and measurable impact. Informa receives many applications for Content Strategist positions, so specific achievements (revenue, efficiency, growth metrics) differentiate you from candidates who only describe responsibilities.

Write a cover letter that names Informa and the Content Strategist role explicitly — generic applications are obvious and get filtered. Reference something specific about Informa: a recent project, their market position, or a strategic direction that aligns with your experience. Keep it to one page and lead with your strongest relevant achievement.

Common mistakes to avoid

1Applying with a generic CV that doesn't mention Informa or the specific Content Strategist requirements — tailoring your application is non-negotiable here
2Not researching Informa's values and interview style — candidates who can't articulate why they want to work specifically at Informa rarely progress past first-round
3Preparing only generic Content Strategist examples without connecting them to Informa's media & publishing context and priorities
4Underestimating the cultural fit assessment — Informa's interviewers give significant weight to whether you'll thrive in their specific environment
5Failing to prepare thoughtful questions — asking nothing, or asking questions easily answered on Informa's website, signals a lack of genuine interest in the role

FAQs

Frequently asked questions

How long does the Informa Content Strategist interview process take?

Informa's interview process for Content Strategist roles typically takes 5-8 weeks. This varies depending on the seniority of the role and the number of candidates at each stage. Some candidates report faster timelines when there's an urgent hiring need.

What salary can a Content Strategist expect at Informa?

Content Strategist salaries at Informa range from £22,000–£28,000 for junior positions to £50,000–£70,000 for experienced professionals. Informa generally offers competitive packages with structured pay progression.

What does Informa look for in Content Strategist candidates?

Informa prioritises industry knowledge, customer focus, event or digital expertise when hiring Content Strategists. Beyond technical competence, they value candidates who align with their company culture and can demonstrate measurable impact from previous roles.

Is it hard to get a Content Strategist job at Informa?

Informa is a competitive employer for Content Strategist positions. The selection process is rigorous but fair — candidates who prepare thoroughly and demonstrate genuine interest in the role and company have a strong chance. The key differentiator is preparation: candidates who research Informa specifically and connect their experience to the role's requirements consistently outperform those who don't.

What's the best way to prepare for a Content Strategist interview at Informa?

Start by researching Informa's values, recent news, and media & publishing position. Prepare 6-8 structured examples from your Content Strategist experience covering industry knowledge and customer focus. Practise discussing your technical skills (Content creation and copywriting, Content strategy, SEO and optimisation) with specific outcomes. Prepare thoughtful questions about the role and team.

Does Informa offer graduate or entry-level Content Strategist positions?

Informa typically offers structured graduate programmes and entry-level Content Strategist pathways. Check their careers page for current openings — application windows for graduate schemes often close 6-12 months before the start date.

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