How to get a job at Imperial Brands
20 real interview questions, insider tips on the hiring process, and what Imperial Brands actually looks for. Most people read about it. Very few practise for it.
Sign up free · No card needed · Free trial on all plans
Choose your interview type
Your question
“Tell me about yourself and what makes you a strong candidate for this role.”
About Imperial Brands
Company overview
Imperial Brands is a major UK company operating across tobacco and next-generation products including cigarettes, vaping products, and tobacco alternatives. The Bristol headquarters oversees production, distribution, and innovation in changing tobacco and consumer products sector.
Imperial Brands is focused on transitioning business towards next-generation products and reduced-risk offerings. The company invests in harm reduction innovation, responsible business practices, and supporting consumers seeking alternatives to traditional cigarettes.
Inside the company
Culture & values at Imperial Brands
Imperial Brands's culture emphasises responsibility, integrity, and continuous improvement. The company values transparency, innovation, and commitment to responsible business practices in evolving sector.
Employees are encouraged to contribute ideas supporting business transformation and harm reduction. The organisation fosters a professional workplace where diverse perspectives and rigorous thinking drive business success and responsible innovation.
Why people want to work here
Join Imperial Brands to build a career in a major UK company transforming towards reduced-risk products. You'll work on innovation in next-generation products, access professional development, and contribute to responsible business practices in dynamic consumer sector.
What to expect
Working at Imperial Brands
The working environment at Imperial Brands reflects the fmcg sector — structured but dynamic, with a mix of planned project work and responsive tasks. Most roles involve regular collaboration with colleagues across different teams and functions, with clear expectations for deliverables and timelines. Flexible and hybrid working arrangements are increasingly common, and the organisation recognises that different roles require different working patterns.
As a 8,000-person organisation, Imperial Brands sits at a size where you can genuinely know people across different departments. Teams tend to be close-knit, and there's a real sense of shared purpose. You'll likely have more visibility with senior leadership than you would at a larger employer, which means your contributions are noticed and your ideas can reach decision-makers more quickly.
The culture at Imperial Brands shapes how the day feels beyond just the work itself. Colleagues describe the environment as one that values Commercial Acumen and Operational Excellence. Lunch breaks, team socials, and informal catch-ups are part of the rhythm — Imperial Brands recognises that building relationships across the organisation is as important as the deliverables themselves. Most employees report that the people are one of the best things about working here, and that the team dynamic makes challenging work feel manageable.
The hiring journey
Imperial Brands interview process
Imperial Brands's recruitment process is designed to assess your capability, thinking, and fit. The process typically spans 4-6 weeks with multiple assessment stages.
Application Screening
1 weekSubmit CV and application through careers portal. Initial review against role requirements.
Online Assessments
90 minutesComplete numerical, verbal, and logical reasoning tests assessing analytical capabilities.
Video Interview
25-35 minutesRecord responses to competency-based questions about experience and thinking.
Telephone Interview
30-45 minutesDiscuss background, industry understanding, and suitability for role.
Face-to-Face Interview
VariesMeet with hiring managers to explore experience and team and cultural alignment.
4-6 weeks from application to offer
Insider tips
Show understanding of Imperial Brands' market position and business transformation. Demonstrate commercial and operational thinking. Prepare examples of innovation and responsibility. Research Imperial's next-generation products strategy.
Your game plan
How to prepare for your Imperial Brands interview
Imperial Brands's interview process typically takes 4-6 weeks from application to offer. Starting your preparation 4 weeks ahead gives you enough time to research thoroughly, build strong examples, and practise until your answers feel natural rather than rehearsed. Candidates who prepare systematically consistently outperform those who wing it — and interviewers can always tell the difference.
4 weeks before
Research Imperial Brands thoroughly — read their annual report, recent press coverage, and leadership interviews. Understand their position in tobacco & consumer health and any challenges or opportunities they're facing. Follow Imperial Brands on LinkedIn and note the type of content they share — this reveals what they're proud of and where they're heading. Start reviewing the 5 stages of their interview process so you know exactly what to expect at each step. Identify anyone in your network who works or has worked at Imperial Brands and reach out for an informal conversation.
3 weeks before
Prepare 8-10 STAR examples from your experience that demonstrate Commercial Acumen, Operational Excellence, Innovation Thinking. These should be specific, quantified stories you can adapt to different questions — don't just prepare one example per quality, because interviewers often ask follow-ups or probe the same competency from different angles. If you're applying for Operations Manager or Manufacturing Engineer role, make sure your examples are directly relevant to that function. Start practising answering questions out loud — silent preparation and written notes aren't enough, because the interview requires you to articulate your thoughts clearly under pressure.
2 weeks before
Do a full mock interview covering Imperial Brands's typical question types — common, behavioural, and technical. Time your answers (aim for 2-3 minutes per STAR response — shorter feels thin, longer loses the interviewer's attention). Research your interviewers on LinkedIn if you know who they are — understanding their background can help you tailor your examples. Prepare 4-5 thoughtful questions to ask at the end of each stage. Good questions show you've done your research: ask about team challenges, upcoming projects, or how the role contributes to Imperial Brands's strategy.
Final week
Review and refine your STAR examples — tighten any that felt long or unfocused during practice. Check Imperial Brands's news and social media for anything published in the last few days (being able to reference something current shows genuine, ongoing interest). Confirm logistics — location, format (video or in-person), dress code, who you're meeting, and how long to allow. Prepare a printed copy of your CV, the job description, and your question list. Plan your route if in-person. The night before, focus on rest rather than last-minute cramming — confidence and composure matter as much as preparation.
Stand out from the crowd
What Imperial Brands looks for
Commercial Acumen
Strong commercial thinking with ability to identify growth and innovation opportunities.
Operational Excellence
Ability to drive efficiency, quality, and operational performance in manufacturing or distribution.
Innovation Thinking
Willingness to explore new approaches and drive innovation in next-generation products.
Responsibility Orientation
Commitment to responsible business practices and harm reduction principles.
Adaptability
Flexibility to work in changing business environment focused on product transformation.
Get through the door
How to apply to Imperial Brands
Start by studying Imperial Brands's careers page and current openings carefully. Tailor your CV to mirror the language they use in job descriptions — tobacco & consumer health employers use applicant tracking systems that scan for specific keywords, and generic applications get filtered out before a human sees them. If you're applying for Operations Manager, Manufacturing Engineer, Commercial Manager, research what each role involves at Imperial Brands specifically, not just the job title in general.
If you're early in your career, look for entry-level or junior positions on Imperial Brands's careers page. Some roles may not be advertised externally, so networking through LinkedIn and industry events can surface opportunities before they're posted publicly. Consider whether Imperial Brands offers internships or work experience placements as a route in — many fmcg employers use these as a pipeline for permanent roles.
Before submitting your application, research Imperial Brands's recent news, strategy, and any public statements from leadership. Mentioning something specific in your cover letter — a recent project, a company initiative, or a strategic direction — signals that you've done your homework and aren't sending the same application to every fmcg employer. Referrals from current employees significantly increase your chances of getting an interview, so connect with people at Imperial Brands on LinkedIn and attend any open days or recruitment events they run.
With 8,000 employees, Imperial Brands has a large alumni network. Search LinkedIn for former employees now working elsewhere — they can offer candid insights about the interview process, team culture, and what it's really like to work there. Current employees are also worth connecting with, but former employees tend to be more frank.
Mistakes candidates make
- 1Submitting a generic CV that doesn't reference Imperial Brands or tobacco & consumer health-specific experience — tailored applications are significantly more likely to get past initial screening. Mirror the language from the job description and quantify your achievements.
- 2Failing to research Imperial Brands's values, recent news, and strategic direction before the interview — interviewers can tell immediately when a candidate hasn't prepared beyond reading the About page on the website.
- 3Not preparing concrete STAR examples that demonstrate Commercial Acumen and Operational Excellence — Imperial Brands uses competency-based interviewing, so vague answers like "I'm a team player" without specific situations, actions, and measurable outcomes will score poorly.
- 4Underestimating the preparation timeline — Imperial Brands's process typically takes 4-6 weeks from application to offer, and the best candidates start preparing weeks in advance. Last-minute cramming shows in your answers.
- 5Neglecting to ask thoughtful questions at the end of each interview stage — generic questions like "what's the culture like?" waste your chance to demonstrate genuine curiosity about Imperial Brands and the specific role.
- 6Applying to multiple roles at Imperial Brands simultaneously without tailoring each application — recruiters notice this, and it signals that you're not genuinely interested in any specific position.
Real questions asked
Imperial Brands interview questions
20 questions sourced from real Imperial Brands candidates. Practise answering them out loud before your interview.
- 1Tell us about your experience in manufacturing, operations, or commercial roles.
- 2Describe a time you drove innovation or improvement in your previous role.
- 3What attracts you to Imperial Brands?
- 4Give an example of when you managed a complex operational challenge.
- 5Tell us about your understanding of tobacco or consumer products sectors.
- 6How do you approach responsibility and ethics in business?
- 7Describe a situation where you solved a significant business problem.
- 8What do you understand about next-generation products and harm reduction?
Your career here
Growth & development at Imperial Brands
Career progression at Imperial Brands follows a relatively clear path for most roles. Promotions typically depend on demonstrating increased responsibility, deeper expertise, and leadership capability — whether that's leading teams, managing clients, or driving technical innovation. The organisation values both specialist depth and the ability to take on broader management responsibilities, so there are usually multiple progression routes available. Don't assume you need to move into management to advance — many fmcg organisations increasingly recognise and reward technical and specialist career paths.
Imperial Brands invests in structured learning and development programmes, including access to training courses, conferences, and professional certifications. Many employees report that the L&D budget is generous and genuinely encouraged — not just a line in the benefits package that nobody actually uses. Whether it's technical upskilling, leadership development, or industry certifications, there's real support for continuous learning. While formal mentoring programmes may vary across departments, the culture generally encourages learning from more experienced colleagues. Building relationships with senior team members is one of the most effective ways to accelerate your development — seek out people whose career trajectory you admire and ask them for advice regularly.
For tobacco & consumer health professionals, Imperial Brands offers exposure to projects and challenges that build a strong CV whether you stay long-term or move on after a few years. The skills and experience you gain — particularly around Commercial Acumen and Operational Excellence — are transferable across the fmcg sector and beyond. Internal mobility is possible for strong performers, with opportunities to move between teams, departments, or even locations as your career develops. Many senior leaders at Imperial Brands started in entry-level or early-career positions, which speaks to the genuine career development opportunities available.
Compensation
Salary & benefits at Imperial Brands
Imperial Brands offers competitive salaries with entry-level positions starting at £25,000-£29,000. Mid-level managers typically earn £40,000-£60,000, whilst senior operational and commercial roles reach £70,000-£120,000+ depending on function and responsibility.
Notable benefits
Roles they hire for
Popular roles at Imperial Brands
Frequently asked questions
What apprenticeship and graduate programmes does Imperial Brands offer?
Imperial Brands offers apprenticeships in operations, engineering, logistics, and support functions with hands-on training and mentorship. Graduate development opportunities are available in commercial, operations, and technical functions.
How does Imperial Brands support career development?
Imperial Brands supports employee development through training programmes, mentorship, and progression pathways. High-performing employees have opportunities to advance into management roles across operational and commercial functions.
What is Imperial Brands' strategy on next-generation products?
Imperial Brands is actively transitioning towards reduced-risk next-generation products and tobacco alternatives. Employees in innovation and product development have opportunities to work on harm reduction and alternative product development.
How does Imperial Brands approach responsibility?
Imperial Brands is committed to responsible business practices, harm reduction, and transparency. Employees are engaged in supporting responsible operations and ethical business conduct.
How does Imperial Brands support diversity and inclusion?
Imperial Brands is committed to diversity and inclusion with initiatives ensuring equal opportunities. The company values diverse perspectives and is building a workforce that reflects diversity of communities it serves.
Similar companies
Your Imperial Brands interview is coming.
Be ready for it.
Practise with real Imperial Brands questions, get scored across 6 competencies, and walk in confident you can perform under pressure.
Start freeSign up free · No card needed