How to get a job at Amazon
20 real interview questions, insider tips on the hiring process, and what Amazon actually looks for. Most people read about it. Very few practise for it.
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Your question
“Tell me about yourself and what makes you a strong candidate for this role.”
About Amazon
Company overview
Amazon's UK operations span e-commerce, cloud services (AWS), logistics, and advertising, employing thousands of engineers and specialists across multiple cities. The London office hosts teams building products for retail, marketing, and AWS infrastructure serving European customers.
AWS remains a growth engine, driving innovation in cloud computing, machine learning, and data services. Amazon's UK presence is central to European expansion, with deep investments in talent and technology across the region.
Inside the company
Culture & values at Amazon
Amazon operates via 14 Leadership Principles—a core set of values guiding hiring, promotion, and daily work. Key principles include "Customer Obsession," "Ownership," "High Bar for Talent," and "Earn Trust." These aren't abstract—they're embedded in interview questions, project priorities, and promotion criteria.
The environment emphasises speed, data-driven decisions, and "working backwards" from customer needs. Amazon accepts higher-than-average turnover and advocates for moving fast. For ambitious engineers, this means clear ownership and rapid impact; for others, it can feel relentless.
Why people want to work here
Work on products serving millions of customers globally. Amazon offers competitive salaries with substantial RSU (stock) packages, clear ownership of impactful projects, and exposure to world-class infrastructure and scale. The leadership principles provide a shared language for growth and accountability.
What to expect
Working at Amazon
Most roles at Amazon are office-based or hybrid, with teams typically splitting time between their London, UK offices and remote working. The day usually starts with team stand-ups or check-ins, followed by focused project work. Collaboration is a significant part of the role — expect cross-functional meetings, client interactions, and working alongside colleagues from different departments throughout the day. The rhythm varies by team, but most people find a mix of heads-down work and collaborative sessions. Peak periods (month-end, quarter-end, project deadlines) can mean longer hours, but the day-to-day pace is generally manageable.
With 12,000+ employees, Amazon is large enough to offer diverse teams, specialisms, and career paths, but not so large that individual contributions go unnoticed. You'll typically work within a team of 6–15 people with clear reporting lines and regular feedback loops. Cross-team collaboration is common, and most people find they build a strong professional network within their first year.
The culture at Amazon shapes how the day feels beyond just the work itself. Colleagues describe the environment as one that values Customer Obsession and Ownership Mentality. Lunch breaks, team socials, and informal catch-ups are part of the rhythm — Amazon recognises that building relationships across the organisation is as important as the deliverables themselves. Most employees report that the people are one of the best things about working here, and that the team dynamic makes challenging work feel manageable.
The hiring journey
Amazon interview process
Amazon's process assesses technical skills and alignment with Leadership Principles. Interviews are structured around real job scenarios and past experiences, with questions explicitly framed through the lens of Amazon's 14 Leadership Principles. Expect behavioural questions paired with technical deep dives.
Online Assessment / Phone Screen
30–60 minutesInitial phone call with recruiter. May include coding questions (LeetCode-style) or system design depending on role. Assess communication and problem-solving approach.
Hiring Manager Phone Round
30–45 minutesConversation with the direct manager to discuss background, project experience, and fit for the role. Expect questions tied to Amazon's Leadership Principles.
Technical On-site (3–4 rounds)
45–60 minutes eachMix of coding, system design, and past project deep-dives. Interviewers assess technical depth and how you approach problem-solving. Questions are scenario-based and relate to real problems Amazon faces.
Leadership Principles Bar Raiser Round
45–60 minutesInterview with someone outside your team to assess cultural fit and alignment with Amazon values. This round is non-negotiable and evaluates long-term potential.
Debrief & Offer
VariableYour interviewers meet to calibrate feedback. If approved, you receive a verbal offer with base salary, sign-on bonus, annual bonus, and 4-year RSU grant.
3–5 weeks from first contact to offer
Insider tips
Prepare concrete STAR examples (Situation, Task, Action, Result) for each Leadership Principle. Amazon interviews are heavily behavioural—have 5–10 stories ready. For technical rounds, explain trade-offs and ask clarifying questions. Research the specific team and product before interviews.
Your game plan
How to prepare for your Amazon interview
Amazon's interview process typically takes 3–5 weeks from first contact to offer. Starting your preparation 4 weeks ahead gives you enough time to research thoroughly, build strong examples, and practise until your answers feel natural rather than rehearsed. Candidates who prepare systematically consistently outperform those who wing it — and interviewers can always tell the difference.
4 weeks before
Research Amazon thoroughly — read their annual report, recent press coverage, and leadership interviews. Understand their position in technology and any challenges or opportunities they're facing. Follow Amazon on LinkedIn and note the type of content they share — this reveals what they're proud of and where they're heading. Start reviewing the 5 stages of their interview process so you know exactly what to expect at each step. Identify anyone in your network who works or has worked at Amazon and reach out for an informal conversation.
3 weeks before
Prepare 8-10 STAR examples from your experience that demonstrate Customer Obsession, Ownership Mentality, Technical Excellence. These should be specific, quantified stories you can adapt to different questions — don't just prepare one example per quality, because interviewers often ask follow-ups or probe the same competency from different angles. If you're applying for Software Engineer or Backend Developer role, make sure your examples are directly relevant to that function. Start practising answering questions out loud — silent preparation and written notes aren't enough, because the interview requires you to articulate your thoughts clearly under pressure.
2 weeks before
Do a full mock interview covering Amazon's typical question types — common, behavioural, and technical. Time your answers (aim for 2-3 minutes per STAR response — shorter feels thin, longer loses the interviewer's attention). Research your interviewers on LinkedIn if you know who they are — understanding their background can help you tailor your examples. Prepare 4-5 thoughtful questions to ask at the end of each stage. Good questions show you've done your research: ask about team challenges, upcoming projects, or how the role contributes to Amazon's strategy.
Final week
Review and refine your STAR examples — tighten any that felt long or unfocused during practice. Check Amazon's news and social media for anything published in the last few days (being able to reference something current shows genuine, ongoing interest). Confirm logistics — location, format (video or in-person), dress code, who you're meeting, and how long to allow. Prepare a printed copy of your CV, the job description, and your question list. Plan your route if in-person. The night before, focus on rest rather than last-minute cramming — confidence and composure matter as much as preparation.
Stand out from the crowd
What Amazon looks for
Customer Obsession
Genuine focus on solving customer problems. Amazon wants people who think backwards from customer needs, not forwards from technology. Share examples of how you've advocated for users.
Ownership Mentality
Takes full responsibility for outcomes and doesn't make excuses. Amazon looks for "owners" who feel the business is theirs, not just a job. Avoid "that's not my area" thinking.
Technical Excellence
Strong fundamentals and desire to continuously improve. Amazon values learning and raising the bar. Demonstrate a history of shipping high-quality work and mentoring others.
Bias for Action
Move fast, make decisions with incomplete data, and iterate. Amazon doesn't reward endless analysis. Show examples of shipping quickly and learning from results.
Learning Agility
Willingness to learn new domains and technologies. Amazon moves fast and needs people who adapt. Share stories of picking up new skills or tackling unfamiliar problems.
Get through the door
How to apply to Amazon
Start by studying Amazon's careers page and current openings carefully. Tailor your CV to mirror the language they use in job descriptions — technology employers use applicant tracking systems that scan for specific keywords, and generic applications get filtered out before a human sees them. If you're applying for Software Engineer, Backend Developer, Data Scientist, research what each role involves at Amazon specifically, not just the job title in general.
If you're early in your career, look for entry-level or junior positions on Amazon's careers page. Some roles may not be advertised externally, so networking through LinkedIn and industry events can surface opportunities before they're posted publicly. Consider whether Amazon offers internships or work experience placements as a route in — many big tech employers use these as a pipeline for permanent roles.
Before submitting your application, research Amazon's recent news, strategy, and any public statements from leadership. Mentioning something specific in your cover letter — a recent project, a company initiative, or a strategic direction — signals that you've done your homework and aren't sending the same application to every big tech employer. Referrals from current employees significantly increase your chances of getting an interview, so connect with people at Amazon on LinkedIn and attend any open days or recruitment events they run.
With 12,000+ employees, Amazon has a large alumni network. Search LinkedIn for former employees now working elsewhere — they can offer candid insights about the interview process, team culture, and what it's really like to work there. Current employees are also worth connecting with, but former employees tend to be more frank.
Mistakes candidates make
- 1Submitting a generic CV that doesn't reference Amazon or technology-specific experience — tailored applications are significantly more likely to get past initial screening. Mirror the language from the job description and quantify your achievements.
- 2Failing to research Amazon's values, recent news, and strategic direction before the interview — interviewers can tell immediately when a candidate hasn't prepared beyond reading the About page on the website.
- 3Not preparing concrete STAR examples that demonstrate Customer Obsession and Ownership Mentality — Amazon uses competency-based interviewing, so vague answers like "I'm a team player" without specific situations, actions, and measurable outcomes will score poorly.
- 4Underestimating the preparation timeline — Amazon's process typically takes 3–5 weeks from first contact to offer, and the best candidates start preparing weeks in advance. Last-minute cramming shows in your answers.
- 5Neglecting to ask thoughtful questions at the end of each interview stage — generic questions like "what's the culture like?" waste your chance to demonstrate genuine curiosity about Amazon and the specific role.
- 6Applying to multiple roles at Amazon simultaneously without tailoring each application — recruiters notice this, and it signals that you're not genuinely interested in any specific position.
Real questions asked
Amazon interview questions
20 questions sourced from real Amazon candidates. Practise answering them out loud before your interview.
- 1Tell me about a time you had to make a decision with incomplete information. What was the outcome?
- 2Describe a situation where you had to push back on a deadline or requirement. How did you handle it?
- 3Give an example of when you owned a problem end-to-end, including areas outside your expertise.
- 4Tell me about a time you simplified a complex process or system.
- 5Describe a situation where you had to deliver results on an extremely tight timeline.
- 6How do you balance long-term vision with shipping quickly?
- 7Tell me about a time you failed and what you learned.
- 8Describe a project where you influenced the direction without authority.
Your career here
Growth & development at Amazon
Career progression at Amazon follows a relatively clear path for most roles. Promotions typically depend on demonstrating increased responsibility, deeper expertise, and leadership capability — whether that's leading teams, managing clients, or driving technical innovation. The organisation values both specialist depth and the ability to take on broader management responsibilities, so there are usually multiple progression routes available. Don't assume you need to move into management to advance — many big tech organisations increasingly recognise and reward technical and specialist career paths.
Amazon invests in structured learning and development programmes, including access to training courses, conferences, and professional certifications. Many employees report that the L&D budget is generous and genuinely encouraged — not just a line in the benefits package that nobody actually uses. Whether it's technical upskilling, leadership development, or industry certifications, there's real support for continuous learning. While formal mentoring programmes may vary across departments, the culture generally encourages learning from more experienced colleagues. Building relationships with senior team members is one of the most effective ways to accelerate your development — seek out people whose career trajectory you admire and ask them for advice regularly.
For technology professionals, Amazon offers exposure to projects and challenges that build a strong CV whether you stay long-term or move on after a few years. The skills and experience you gain — particularly around Customer Obsession and Ownership Mentality — are transferable across the big tech sector and beyond. Internal mobility is possible for strong performers, with opportunities to move between teams, departments, or even locations as your career develops. Many senior leaders at Amazon started in entry-level or early-career positions, which speaks to the genuine career development opportunities available.
Compensation
Salary & benefits at Amazon
Amazon UK salaries are competitive but typically lower than Google or Meta. Software engineers earn £80,000–£120,000 base salary, with annual bonuses (10–20%) and significant RSU equity grants (4-year vesting). Total compensation packages are strong, though frontloaded with equity rather than cash.
Notable benefits
Roles they hire for
Popular roles at Amazon
Frequently asked questions
What are Amazon's 14 Leadership Principles?
They include Customer Obsession, Ownership, Invent and Simplify, Are Right, A Lot, Learn and Be Curious, Hire and Develop the Best, Insist on Highest Standards, Think Big, Bias for Action, Frugality, Earn Trust, Have Backbone; Disagree and Commit, Deliver Results, and Strive to Be Earth's Best Employer. Every interview question maps to one or more principles. Study them deeply and have stories ready.
How does Amazon's "Day 1" mentality affect working there?
"Day 1" means acting like a startup—moving fast, taking risks, and obsessing over customers. For some, this is energising and empowering. For others, it feels high-pressure. Be honest about whether you thrive in fast-paced, ambiguous environments. The culture rewards urgency and questions the status quo.
What's the turnover rate and why?
Amazon's turnover is higher than tech peers. Some leave due to the pace and intensity; others move for promotion, location, or change. The culture is not for everyone—it's high-output and unforgiving of underperformance. Many find the experience incredibly valuable for growth.
How do RSUs work at Amazon?
RSUs (Restricted Stock Units) are granted over 4 years with a 5–15% cliff in year one, then 40% in years two and three, and remainder in year four. The vesting schedule is front-loaded compared to Google's linear vesting. Annual grants also continue, so you accumulate equity over time.
Can I negotiate salary and equity?
Salary is negotiable within bands. Equity may also have flexibility, especially for experienced hires with competing offers. Sign-on bonuses are often negotiable. Amazon expects negotiation—it's part of the process. Use market data and competing offers as leverage.
What's the path to senior engineer and leadership roles?
Promotions require sustained delivery against Leadership Principles and impact at the next level. The timeline is typically 18–24 months for strong performers. Leadership roles (L7+) are competitive and require significant organisational scope. Internal mobility is common and encouraged.
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